LinkedIn is the biggest professional social media platform in the world with 700 million users spread through 200 countries and just for your information more than 4 million LinkedIn users were hired through the platform in 2019 and even more in 2020.
Setting up a Profile
Once your account is created fill in the rest of your
profile step by step. LinkedIn profile
setup is similar to your typical resume.
Experience and skills section education, languages etc
Keep in mind that you can always add details and change your profile again at any time by clicking on edit profile at the top right side of your LinkedIn photo.
Choosing and uploading the right profile photo for LinkedIn
your profile picture
is your business card on LinkedIn. it's how people are introduced to you and since humans are
very visual beings it will effect on
their impressions from the start so
quick tips for your LinkedIn profile picture
make sure the picture is recent and looks like you.
A well-lit close-up face shot is the best option wear what you would wear to work
ideally smiling and looking into the
camera.
Recruiters don't really go around LinkedIn judging how people look but it is human nature to have a certain reaction when we see a photo of someone so while deciding which picture to use think if you would hire yourself as an employee or as a consultant just by looking at your picture
Customize your LinkedIn headline and make it more than just a job title
Think of your headline as of a business card title. It has to be clear and by
default LinkedIn will place your most
recent job title as your headline. So
you will have to go to your headline press the edit button and customize
it using the words that define your
profile.
Avoid generic headlines. You might want to take a look at the headline of a few different linkedin profiles as an inspiration to make it more than just a job title there are 120 characters available for you to make your headline stand out.
Add a background photo
Your background photo is also a visual element at the top of your LinkedIn profile
page that grabs people's attention and sets the context for your profile. It also helps your page to stand out from the
crowd and for people to remember you in
some way.
To change your background photo click on the me icon at the top of your LinkedIn profile
page click the edit icon in your intro
card you can see there is even a recommended
size for your LinkedIn.
Background photo you can choose any photo or image that you think represents you the most.
if you have a brand then consider having its logo and a short value pitch along with it.
Customize your LinkedIn URL
Customizing your url on LinkedIn will help you to brand
yourself better. it will allow you to reference to your linkedin page easily in your resume, in your business
cards or in any other documents.
To do this click on the me icon at the top of your linkedin home page click the edit public profile and url section you will find the url section on the top right corner keep it simple. it could be your name your last name your business name etc. Once you get your custom linkedin profile url you should promote it add your custom url to your email signature to your business cards or to any other marketing material you might use share it on your website or on any other social media where you have an active profile
Write a good linkedin summary
LinkedIn summary is
your chance to tell your own professional story listing your skills and
the job titles. Invest some time into it
and to turn your linkedin summary into your professional story.
Your summary can also give viewers a clear idea of what they should do in regards to your profile and what you want them to do once they read your summary.
Include Accomplishments
While adding your job descriptions mention accomplishments
in your bullet points under each
experience or studies which you add. Don't
just say responsible for this or study that these descriptions, do what did you
accomplish at the job or during your studies
what are the most memorable achievements
of this experience mention all these as bullet points this is really similar to what you should put
on your resume.
let me give you a few examples on here on what
accomplishments should look like
- Increased department revenue by 15 by acquiring 10 new clients during 2021
- Successfully hired and trained five new team members supervised two project teams and five marketing projects at the same time while launching a whole new product range
Build your network after you are done with creating your profile
You are ready to start building your network. LinkedIn
connections are different from those on
other networks as a professional platform it's
important to be mindful of who you are welcoming into your network.
if you wonder who you should connect with start in the following order connect
with people who you know trust and value
as a professional connection, connect with people you have worked with at some
point then you can also connect with family
and friends which will help you expand your network outside of your
industry.
Avoid using the default invitation request whenever you
can include a personalized message
explaining the message why you want them
to join your network.
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